Qualitative research at scale
Collect richer data. Generate deeper insights. Accelerate research.
LoopMe helps researchers collect high-quality data from participants in their everyday environments. By combining structured tasks, ongoing reflection and continuous dialogue, you can conduct research with strong ecological validity, high practical relevance and significantly shorter lead times, without compromising qualitative depth.
Trusted by researchers and research organizations
Why researchers choose LoopMe
LoopMe combines scientific rigor with a modern approach that streamlines research, strengthens participant engagement and supports high-quality outcomes.
Research in natural settings
With LoopMe, data is collected close to real-world events and within participants’ natural environments, reducing recall bias and strengthening ecological validity.
By combining structured research activities with participants’ reflections, researchers gain a clearer understanding of the relationship between actions and outcomes, providing richer data for exploring potential causal relationships.
LoopMe is designed to support secure data handling in compliance with the GDPR.
Greater relevance through participant engagement
LoopMe is built around an action-based methodology where participants do more than answer questions. Instead, they actively engage in meaningful tasks. This creates stronger engagement and makes the research experience more relevant and valuable for participants.
Continuous dialogue and the opportunity to involve participants throughout the analysis phase further enhance both the relevance and the quality of the research.
Scale qualitative research without increasing workload
Digital data collection enables researchers to follow substantially more participants than is practical through traditional interviews or observations. Each participant can contribute multiple data points over time, creating a rich and comprehensive research dataset without a proportional increase in workload.
The result is larger studies with greater opportunities to identify patterns, relationships and meaningful insights.
Faster analysis. More time for research
All data is automatically structured throughout the study. By the time data collection is complete, the material is already organised and ready for analysis.
Researchers avoid time-consuming transcription and data cleaning, allowing them to focus on interpretation, analysis and new research questions. At the same time, studies can be followed in real time, making it possible to identify emerging insights earlier and adapt the research process when needed.
Research-based by design
LoopMe has been developed in close collaboration with researchers at Chalmers University of Technology, combining scientific methodology with insights from real-world use across education, research and working life. Together, we have refined the Designed Action Sampling (DAS) research methodology and developed LoopMe to make evidence-based learning and development simple and effective at scale.
Want to go deeper?
Learn the methodology behind LoopMe
Explore Designed Action Sampling, training and the DAS community at Everyday Institute.
With LoopMe, we can identify cause-and-effect patterns much more clearly, making it easier to understand what drives change over time.
Dr. Bart Derre
Director, E-Lab
HOGENT University
LoopMe strengthens learning and organisational development while making scientific knowledge actionable in practice.
By creating a shared language, the platform bridges the gap between research and practice and enables genuine co-creation.
Åsa Tjulin
Docent|Associate Professor
Mid Sweden University
It is becoming increasingly difficult to bring people together for workshops and in-depth interviews.
With LoopMe, we instead gain real-time data that captures the nuances of complex transformation processes and provides insights we can act on.
Jonas Boström
Head of Research and Development
Region Värmland and Experio Lab
Research that creates value for everyone involved
For researchers
- Higher-quality research data
- Faster analysis
- Richer qualitative insights
- A richer evidence base
- More time for research
For participants
- Engaging research experience
- Meaningful reflection
- Continuous dialogue
- Clear purpose
- Active involvement
For research leaders
- Larger studies with the same resources
- More efficient research processes
- Greater methodological consistency
- Shorter research lead times
- Stronger potential for research impact
Here's how it works:
Design
Create your study by defining participant groups, research tasks and data collection activities. Invite participants and launch your research project.
Collect
Participants complete tasks and document their experiences in real time through structured reflections, creating rich qualitative data throughout the study.
Analyse
Follow your study in real time and explore patterns, relationships and emerging themes as data is collected. Gain deeper insights throughout the research process.
Discover
Use AI-supported analysis to accelerate interpretation, explore emerging patterns and identify new questions and insights in your data.
Support whenever you need it
Get started quickly with online training, instructional videos, step-by-step guides and in-depth resources available 24/7. When you need personal assistance, our support team is always close at hand.
Ready to scale your qualitative research?
Discover how LoopMe can help you collect richer data, engage more participants and accelerate analysis without compromising qualitative depth.